Blog #4 Public Information Campaign

Analyze a flyer on covid-19 vaccines.

This flyer aims to target the general population of the state of Massachusetts. It was produced by the Massachusetts Government website in order to inform the residents about the details they need to know about the vaccine. The flyer is simple and easy to follow. The flyer is more on the informational side rather than the persuasive side. The purpose of this flyer is to put general information on the vaccine and the vaccine out so that residents are aware. The language used is very simple and easy to understand. Words like “safe,” “free,” and “same-site” stands out because it is capitalized and in a different color, which draws attention to important points like the vaccine is safe and free, and you should get vaccinated ar the same site. The symbols on the left of each statement provide a minimalistic visualization of each point. There are no specific questions or concerns being addressed. Since this flyer puts out general information, it will not appeal to someone who is vaccine-hesitant. It is a good informational flyer on the general concerns about the COVID-19 vaccine, however, it can not be used to target a smaller or more specific audience, especially those that are vaccine-hesitant.